Business Websites
Professional websites for service businesses and organizations, structured around your services, customers and conversion goals.
Web Design
Websites built to turn attention into action.
Your website should do more than represent your business. It should help the right people understand what you do, trust you, find what they need and ultimately take the next step.
How We Think About Websites
A website should give people somewhere to go.
There is a tendency in digital marketing to treat every visitor as though they need to be pushed immediately toward a form, booking page or checkout.
Our experience tells us the customer journey is usually more nuanced than that.
When we look at real conversion journeys, people often explore first. They visit the About page. They look through services. They check pricing or fees. They learn about the company. Then they come back and take action.
A website should create a clear path toward conversion without making someone feel trapped inside it. People want to feel that they are making their own decision.
Our job is to create the structure, information and signals that help them arrive at that decision.
What We Build
The right website depends on the business.
We don't force every client into the same platform or website structure. The approach depends on what the business needs today and where it needs to go next.
Website Redesigns
Sometimes the business has moved forward and the website hasn't. We can refresh or completely rebuild an aging website so it better represents the business you have today.
Ecommerce
Ecommerce experiences built around product discovery, navigation, trust, merchandising, mobile behaviour and a clear path toward checkout.
Landing Pages
Focused landing pages for campaigns, offers and smaller businesses where a one-page presence makes sense.
WordPress
WordPress websites built with the Flatsome UX Builder that can be managed by Vandy or handed directly over to you whenever you're ready.
Custom-Coded Websites
Fully custom websites for projects where greater control over performance, design and development makes sense—just like the Vandy website you're using now.
Wix & Squarespace Rebuilds
We can take an existing Wix, Squarespace or similar website and rebuild it on a platform better suited to where the business is heading.
What We Don't Build
We're a digital marketing and web agency, not a software development company. Light custom functionality is often fine, but if the core project is complex software or a software-heavy application, we're probably not the right team.
Designed Around Conversion
The goal isn't just a better-looking website.
What do we want the right visitor to do next?
For a service business, that may be submitting an inquiry, booking an appointment or making a phone call.
For an ecommerce business, it may be discovering the right product and completing checkout.
Every website has different goals, but the structure should make those goals easier to achieve while still allowing the customer to explore and make decisions naturally.
Information hierarchyNavigationCalls to actionUser journeysTrust & credibilityCustomer objectionsFormsMobile behaviourContentPhotography & videoPage speedAnalytics
Responsive by Design
Mobile first. When mobile should come first.
Most website journeys now happen on phones, particularly for consumer-facing service businesses and ecommerce.
That's why mobile is often our starting point.
But we don't blindly apply that rule to every project. If you're selling to someone who is most likely researching your business from a desk during the workday, desktop behaviour may deserve more attention early in the process.
We look at your audience and how they actually interact with businesses like yours, then design accordingly.
Either way, the finished website needs to work exceptionally well across mobile, tablet and desktop.
Our Process
We don't start with colours and buttons.
Strong websites begin with understanding, structure and planning before visual design enters the picture.
Understand the Business
Before designing anything, we work to understand the business, services, customers, historical conversions, competition, branding, marketing channels and what the new website actually needs to accomplish.
Build the Foundation
Next we determine the appropriate hosting, platform, pages, navigation and information architecture.
For larger rebuilds, we carefully consider existing URLs, content, internal links and redirects so valuable search engine visibility isn't unnecessarily disrupted.
Wireframe the Experience
We create a low-fidelity wireframe—the skeleton of the website—to work through page structure, hierarchy, information architecture and conversion paths before visual details begin influencing the decisions.
Add the Brand, Content & Media
Once the structure is right, we apply your branding, typography, copy, photography, video and other visual elements.
You'll be involved throughout the process. Most projects include two to three rounds of revisions depending on scope.
Develop, Test & Measure
Before launch, we work through responsive behaviour, forms, integrations, analytics, tracking, SEO foundations, performance, internal linking, metadata and quality assurance.
After Launch
Reality gets a vote.
A website can look right and still behave differently than expected.
We use our experience and judgement to design the strongest website we can from the beginning. Once real visitors begin using it, however, we can begin learning from actual behaviour.
Tools such as Contentsquare can help us understand how people move through the site—what they click, where they hesitate, what they ignore and which paths lead toward conversion.
Sometimes the data validates the original decisions. Sometimes it tells us something should change.
When appropriate, we use that information to make evidence-based improvements rather than treating launch day as the finish line.
Website Copy
Answer the questions standing between you and the customer.
Writing website copy isn't simply about explaining what you do.
We think about the objections, uncertainties and questions someone may have before they decide to work with you, then structure the content to address them.
We're happy to collaborate with you on copy, work from existing materials or follow established brand guidelines.
Search visibility is considered along the way through page structure, headings, keywords, semantic context, internal linking and careful formatting.
Photography & Video
Sometimes the website needs better raw material.
You can tell someone your business is great. Or you can show them.
Text explicitly tells someone what you want them to understand. Strong photography and video allow people to see the business and form that conclusion for themselves.
When stronger media would materially improve the website, we may recommend a photography or videography session as part of the project.
The media can then be planned intentionally around the services, people, experiences and messages we want prospective customers to understand.
Integrations
Your website shouldn't live on an island.
Depending on your project, we can connect the website with the systems your business already relies on.
Content management systemsBooking platformsContact formsEmail marketingNewsletter signupsEcommerceAnalyticsAdvertising trackingCRM toolsThird-party servicesCustom website functionality
If there's something specific you need connected and you're not sure whether it's possible, send us a message. We'll figure out the options with you.
What's Included
Every project is scoped around what you actually need.
We don't believe every business needs the same website package. Your proposal clearly outlines what's included before the project begins.
Strategy & planningInformation architectureWireframingUX/UI designDevelopmentMobile optimizationCopywritingContent formattingPhotographyVideographyEcommerceFormsCMS setupAnalyticsConversion trackingIntegrationsSEO foundationsRedirect planningPerformance optimizationQuality assuranceTraining & handoff
What We'll Need From You
You know your business better than anyone.
We'll guide the process, but strong projects depend on collaboration. You don't need to arrive with everything perfectly organized—we'll help determine what's needed.
Your Goals
What are you trying to accomplish with the new website?
Your Existing Assets
Photography, video, logos, brand guidelines and any other useful materials.
Access
Where required, we'll need access to domains, hosting, analytics and existing website systems.
Your Knowledge
We'll ask questions throughout the project because understanding the nuances of your business is part of building the right website.
Ownership
Your website is yours.
We don't hold websites hostage.
If you want us to build the website and hand it over, we can.
If you want us to continue managing it, we can do that too.
For WordPress projects, we can provide the access and guidance you need to manage the website yourself going forward. For custom websites with a CMS, we'll make sure you understand how to publish and manage the content you're responsible for.
We want clients to stay because working with Vandy continues to make sense—not because we've made leaving unnecessarily difficult.
Hosting & Maintenance
Launch is the beginning of the website's useful life.
Hosting is available through Vandy and typically renews annually, with pricing based on the demands of your website.
We highly recommend ongoing security, maintenance and performance monitoring for most websites. You can have us manage that or take responsibility for it yourself.
For businesses where organic search is important, ongoing SEO may also make sense after launch.
And when enough traffic exists to learn from actual customer behaviour, we can continue looking for opportunities to improve conversion performance.
The Bigger Picture
Your website is part of a larger digital system.
Google Ads sends people there.
SEO brings people there.
Meta introduces people to your brand before they arrive.
Photography influences how they perceive you.
Copy answers their questions.
Analytics tells us what happens next.
Conversion optimization helps us make it better.
That's why we approach web design as part of a larger marketing system rather than an isolated creative project.
Frequently Asked Questions
A few things clients usually want to know.
01Can you redesign my existing website?+
Yes. A significant portion of our web work starts with an existing website that no longer reflects the business or is not performing the way it should. We can refresh it or rebuild it entirely depending on what makes the most sense.
02Can you rebuild my Wix or Squarespace website?+
Yes. We can rebuild existing Wix, Squarespace and similar websites on a new platform. If the existing site already has meaningful organic search traffic, we carefully plan the migration to reduce unnecessary SEO disruption.
03Do you use WordPress?+
Yes. We build WordPress websites using the Flatsome UX Builder when WordPress is the appropriate solution. It is particularly useful when you want an established CMS and the ability to manage the website yourself.
04Do you build custom-coded websites?+
Yes. For projects where greater development control makes sense, we can build a custom website rather than relying on WordPress or another traditional website builder.
05Will I be able to edit the website myself?+
Yes, when that is part of the project. We can provide CMS access and explain how to manage your website or publish content yourself. If you would rather not manage it, Vandy can continue doing that for you.
06Do you write the website copy?+
We can. We frequently collaborate with clients on messaging and structure content around customer questions, objections and search visibility. We can also work from existing copy or established brand guidelines.
07Do you provide photography and video?+
Yes. When custom visual media would strengthen the website, photography and videography can be included or added to the scope.
08Is SEO included?+
Every website is built with appropriate SEO foundations. This can include site structure, headings, metadata, internal linking, crawlability, performance considerations and properly formatted content. More extensive keyword research, content production and ongoing organic growth are separate SEO services.
09Can you integrate my booking system or other software?+
Usually. We regularly work with booking systems, forms, ecommerce platforms, analytics, email marketing and other third-party tools. If you have a specific platform in mind, we can determine what is possible.
10Do you offer hosting and maintenance?+
Yes. Hosting is available through Vandy and generally renews annually. Pricing depends on the requirements of the website. We also offer ongoing maintenance, security and performance management.
11Do I have to keep paying Vandy to keep my website?+
No. We can build the website, hand it over and explain how to manage it. If you prefer ongoing support, we can provide that as well.
Ready for a better website?
Whether you're starting something new, replacing a website that has fallen behind or trying to get more from the traffic you already have, tell us what you're working on.